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Product: Marketing

Connect with your best audiences in the first-party data future

Brands, publishers and data partners are joining forces in Decentriq's data clean rooms to fight signal loss and future-proof targeting strategies. All while customer data stays confidential.

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Why Decentriq?

Use first-party data for new insights and more effective targeting

Smooth media buys with connectors to publishers, DSPs and walled gardens

Data privacy is auditable and GDPR compliant by design

Invite any partner to collaborate with or without a license

Find your perfect match to uncover new audience insights

Collaborate with publishers or data partners

Invite or select from premium publishing partners and data vendors in the Decentriq ecosystem.

Easy, secure data onboarding

Import your data via direct upload or through our connectors. Decentriq encrypts the data from start to finish.

Get a fresh perspective on your audiences

Explore how your audience is represented in a publisher or partner’s data and uncover new insights to plan data-driven media buys and more targeted creatives.

We now have a solution in hand that shows us in detail where to reach and inspire potential IKEA customers on willhaben inventory — even where we wouldn’t have expected to look for them.

John Oakley, Country Marketing Manager, IKEA Austria

The partnership with Decentriq is an important milestone for us and our customers in a future without third-party cookies in digital marketing. Next to classic media use cases like planning, activation and measurement, we can bring different customers together to collaborate on brand new applications of first-party data — while they retain absolute control over their own datasets.

Sven Wegholz, Executive Director Data Strategy, Publicis Media

3rd party cookies have underpinned internet advertising for decades. With its deprecation, publishers and brands have to rethink entirely new ways to reach audiences in a privacy-first world. With Decentriq and confidential computing, Goldbach enables a trust layer, allowing brands to onboard their 1st party data without compliance risks.

Jochen Witte, CTO, Goldbach Group AG

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Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before.

Alice Dal Fuoco, Head of Innovation, Postfinance

Decentriq's privacy preserving analytics provide a valuable tool in defending supply chains without compromising on sensitive data or trade secrets.

Chris Inglis, National Cyber Director of the United States, Biden administration

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Discover and curate audiences using first-party data

Remarketing

Find and target existing customer segments within a publisher's audience.

Exclusion targeting
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Acquire net-new customers by excluding existing customers in targeting.

AI lookalike audiences
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Extend the reach of your campaign with AI-powered new audiences that share similarities to your best customers.

A diagram showing brand data, lookalike data, a lookalike audience created in Decentriq, and overlapping users

Send audiences to any marketing channel

Export audiences directly to our growing network of premium publishers, CTV, DSPs, walled gardens, and more.

Extend your first-party data strategy with advanced use cases

Measure performance without cookies

Get 100% accurate performance KPIs and attribute conversions on a first-party basis, without data transfer.

Enrich customer understanding

Train models that enrich audiences, predict lifetime value and recommend products without exposing your data to partners.

Your custom use case


Work with partner brands, retailers and other data partners to unlock a wealth of new possibilities in your existing data.

How secure data collaboration is powering the first-party future of advertising

Explore more
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Case study

IKEA and willhaben use Decentriq to run cookieless campaign with significant performance boost

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Product & technology

New publisher portal lets brands activate first-party data faster

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Podcast

Decentriq deconstructs premium publishers

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Get a live demo and see how you can put first-party data to work

Find out how data clean rooms can help you turn your  highest quality customer data into new insights, better targeting, and more effective campaigns.

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