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Data clean room solutions for advertisers

Uncover your ideal customers with first-party data

Fight signal loss by using your proprietary data to find and target highly converting audiences on premium inventory.

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Why your brand should start collaborating on first-party data now

70%

of users can’t be reached accurately due in part to third-party data decay¹

58%

of ad spend is estimated to be wasted, with signal loss as a significant contributing factor²

66%

of users’ internet time is spent on the open internet, including the premium web³

Better targeting through better quality data

How to improve your campaigns’ effectiveness

Insights

Uncover audience insights for better media planning by flexibly combining data from different providers.

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Remarketing

Retain your high-value customers by targeting them where they actually spend their time. Our clients increased conversion rates by 58%.

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Prospecting campaigns

Acquire net new customers by generating lookalike audiences and/or excluding existing customers. Our clients reduced cost per page view by 44%.

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Advanced use-cases

Our data clean rooms let you enrich your audiences, perform pixel-less attribution, and much more.

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We now have a solution in hand that shows us in detail where to reach and inspire potential IKEA customers on willhaben inventory — even where we wouldn’t have expected to look for them.

John Oakley, Country Marketing Manager, IKEA Austria

The partnership with Decentriq is an important milestone for us and our customers in a future without third-party cookies in digital marketing. Next to classic media use cases like planning, activation and measurement, we can bring different customers together to collaborate on brand new applications of first-party data — while they retain absolute control over their own datasets.

Sven Wegholz, Executive Director Data Strategy, Publicis Media

3rd party cookies have underpinned internet advertising for decades. With its deprecation, publishers and brands have to rethink entirely new ways to reach audiences in a privacy-first world. With Decentriq and confidential computing, Goldbach enables a trust layer, allowing brands to onboard their 1st party data without compliance risks.

Jochen Witte, CTO, Goldbach Group AG

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Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before.

Alice Dal Fuoco, Head of Innovation, Postfinance

Decentriq's privacy preserving analytics provide a valuable tool in defending supply chains without compromising on sensitive data or trade secrets.

Chris Inglis, National Cyber Director of the United States, Biden administration

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Keep your competitive edge and stay compliant by ensuring your data remains completely confidential

Decentriq is the only data collaboration platform that ensures no one can see or access your data during a collaboration — not your collaboration partner(s) and not even us.

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How it works

A one-stop shop for external use of your first-party data

How secure data collaboration is powering the first-party future of advertising

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News

First-id and Decentriq redefine the future of data collaboration for brands and publishers in France

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Podcast

Decentriq deconstructs premium publishers

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Fact sheet

DMP and DCR — Why publishers need both

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How to get started

There are two ways you can use Decentriq to start putting your — and your advertisers’ — first-party data to use for better targeting: By joining the Decentriq Ready Program or purchasing a Decentriq license.

Identify your ideal target audiences

Join forces with publishers and partners to find and engage your target customers, all while keeping sensitive data private.

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