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Data clean room solutions for publishers

Retain media spend by providing the best ROAS to your advertisers

Put your rich first-party data to work and let brands activate on your inventory — for precise targeting that ensures better ad yield.

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Why do publishers need data collaboration now?

76%

of ad buyers are changing strategies from programmatic to direct buying¹

83%

of publishers saw considerable revenue decreases in the open marketplace in 2023²

60%

of ad buyers will focus more on ad placements with premium publishers as third-party data continues to decay³

Access solutions that let your advertisers get better ROAS on your inventory

Use cases

Insights

Discover shared audiences with brands to allow them to plan smarter, data-driven ads.Our clients have improved ROAS by 10% and reduced cost per visit by 30%.

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Remarketing

Let advertisers address their customers on your inventory.

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Prospecting: Lookalike audiences

Let brands run prospecting campaigns to find new, similar customers to their existing ones within your audience. Our clients boosted engagement 57% and conversion by 33%.

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Prospecting: Exclusion targeting

Allow your advertisers to exclude users within the audience for campaigns focused on acquiring new customers.

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We now have a solution in hand that shows us in detail where to reach and inspire potential IKEA customers on willhaben inventory — even where we wouldn’t have expected to look for them.

John Oakley, Country Marketing Manager, IKEA Austria

The partnership with Decentriq is an important milestone for us and our customers in a future without third-party cookies in digital marketing. Next to classic media use cases like planning, activation and measurement, we can bring different customers together to collaborate on brand new applications of first-party data — while they retain absolute control over their own datasets.

Sven Wegholz, Executive Director Data Strategy, Publicis Media

3rd party cookies have underpinned internet advertising for decades. With its deprecation, publishers and brands have to rethink entirely new ways to reach audiences in a privacy-first world. With Decentriq and confidential computing, Goldbach enables a trust layer, allowing brands to onboard their 1st party data without compliance risks.

Jochen Witte, CTO, Goldbach Group AG

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Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before.

Alice Dal Fuoco, Head of Innovation, Postfinance

Decentriq's privacy preserving analytics provide a valuable tool in defending supply chains without compromising on sensitive data or trade secrets.

Chris Inglis, National Cyber Director of the United States, Biden administration

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Make all of your first-party cookies addressable

Decentriq is the only data collaboration platform that lets you activate your entire user inventory, instead of only logged-in users or authenticated traffic.