In a world where data privacy regulations are tightening and third-party cookies are fading, understanding data clean rooms has never been more essential. Join us for this episode featuring Ashley from Decentriq and Zoe Cheng from Ekimetrics as they explore myths, applications, and the transformative potential of clean rooms in marketing and measurement. This video covers:
- Understanding clean rooms: They enable secure collaborations, enhancing data-driven decisions amidst privacy regulations
- Collaboration opportunities: Brands share insights through diverse clean room types while ensuring data privacy
- Measurement evolution: Clean rooms enable real-time campaign performance assessments, enhancing marketing strategy adjustments
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Post-cookie prospecting playbook
Our playbook breaks down the current options available to brands for targeting audiences on the open web — and how they stack up when it comes to reaching net new customers.
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