In this episode of "La Chispa del Negocio" (The Spark of Business), the video podcast from Spark Foundry, the show explores the role of data clean rooms in advertising and data management in a cookie-free world. To do so, they speak with two experts:
Raquel López de la Torre, Client Services Director at Spark Foundry, who analyzes how agencies are adopting this technology and the benefits it brings to data strategies.
Juan Barón, Head of Global Accounts at Decentriq, who explains how data clean rooms are revolutionizing privacy.
From protecting privacy to activating first-party data, this episode is key to understanding how brands can continue to innovate in the privacy-first era. Don't miss it!
Prefer to turn on English subtitles? Access the video on our YouTube channel.
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