Digital advertising has been moving away from third-party cookies for a while now, making first-party data more crucial than ever. But how well-prepared are advertisers to actually leverage their own data for campaigns?
In the latest installment of our "Decentriq asks the experts" series, Sandy Ukat from Ad Alliance dives into this pressing question and others — exploring the opportunities, challenges, and strategies for making first-party data work in a privacy-first world.
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Post-cookie prospecting playbook
Our playbook breaks down the current options available to brands for targeting audiences on the open web — and how they stack up when it comes to reaching net new customers.
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