“The patient is already dead…this is yet another nail in the coffin” says Odysseas from Think Digital Group about third-party cookies.
Watch the video to find out what he has to say about how advertisers should use their most important asset: Their relationship to and knowledge about their customers.
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Post-cookie prospecting playbook
Our playbook breaks down the current options available to brands for targeting audiences on the open web — and how they stack up when it comes to reaching net new customers.
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