“It’s not only about precise targeting anymore, but it’s also about measuring the uplift, measuring incrementality, attention rates, and also the impact of my creative and content, which was so forgotten for so many years now.”
Ellinor Klier from Havas Media Germany shares insights on the biggest challenges the digital marketing industry is experiencing with running effective campaigns — alongside other key insights — in our newest video.
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Post-cookie prospecting playbook
Our playbook breaks down the current options available to brands for targeting audiences on the open web — and how they stack up when it comes to reaching net new customers.
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