
“One thing to really do to ensure campaigns are effective and evolve is experimentation: Test, learn, adapt.”
Find out more tips, observations, and trends Daniel Knapp from IAB Europe shared with us in the latest edition of Decentriq asks the experts!
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Post-cookie prospecting playbook
Our playbook breaks down the current options available to brands for targeting audiences on the open web — and how they stack up when it comes to reaching net new customers.

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