Decentriq’s data clean rooms can help publishers retain media spend by providing excellent ROAS to their advertisers. This demo video showcases how a publisher can collaborate with a brand on the platform to securely match first-party data and audience data — without sharing it — to build more effective audiences.

The collaboration is smooth and intuitive for both publishers and brands. Watch the demo to see how it works:

• Overview of the publisher portal and configurations
• Connecting and managing data before starting a collaboration
• Setting up a data clean room and inviting brands for collaboration
• Generating insights and activating lookalike audiences

If you’re a publisher interested in getting connected with brand demand for first-party campaigns, learn more about our Decentriq Ready program.