Navigating ID solutions — and how DCRs can complement them

As third-party data declines, advertisers are turning to identity (ID) solutions to maintain audience targeting — or have already adopted them. It’s no surprise why: Major digital ad players back them, creating a strong ecosystem and seamless integration into existing workflows.

However, ID solutions alone don’t fill all the gaps left by weak third-party data. Read our guide to learn what’s missing, how data clean rooms can help, and how to quickly implement an ID solution if you haven’t yet.