How to reduce wasted ad spend using first-party data

An estimated 23-56% of ad spend is currently wasted (and that’s before third-party cookies are completely deprecated),largely due to ad fraud, lack of relevancy, and low targeting precision.

So how can brands ensure they’re reaching their ideal audiences at a time when consumers expect more personalized — yet privacy-preserving — advertising experiences than ever before?

Our guide breaks down:

• the options available to brands to minimize their ad spend inefficiencies without depending on third-party data
• how to enforce data privacy when using first-party data for ad targeting
• how brands can use data clean rooms to optimize return on ad spend