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- The biggest challenges in digital marketing today
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- What you need to know now to stay ahead
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Your guide to reducing wasted ad spend using first-party data
An estimated 23-56% of ad spend is currently wasted (and that’s before third-party cookies are completely deprecated). So how can brands ensure they’re reaching their ideal audiences at a time when consumers expect more personalized — yet privacy-preserving — advertising experiences than ever before?
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