Discover key insights from this year’s conference in our exclusive behind-the-scenes interviews. Hear from our partners, customers, and top industry voices on:
- The biggest challenges in digital marketing today
- Opportunities shaping the future of the industry
- What you need to know now to stay ahead
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Your guide to reducing wasted ad spend using first-party data
An estimated 23-56% of ad spend is currently wasted (and that’s before third-party cookies are completely deprecated). So how can brands ensure they’re reaching their ideal audiences at a time when consumers expect more personalized — yet privacy-preserving — advertising experiences than ever before?
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